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UBM JAPAN LIMA - Licensing Industry Merchandisers & Association License Global Licensing Expo Japan

ABOUT LICENSING BUSINESS

Licensing is a contractual agreement to extend a brand or intellectual property into different product categories for an agreed upon time period in particular territories.

Licensor:

The owner of the intellectual property looking to extend their brand into different product categories.

Property:

Brands, trademarks, artwork, characters, intellectual properties, etc

Licensee:

The renter of the property or trademark that pays a royalty to the licensor on every product that is sold.

Retailer:

Retailers purchase the licensed product from the licensee to sell in their stores or online.

INQUIRE TO EXHIBIT
ABOUT LICENSING BUSINESS
Licensing Expo Japan 2017 Photo Album
JAPANESE SITE
SPONSORED BY
LIMA
International Licensing Industry Merchandisers' Association
CO-LOCATED EXHIBITION
IFF MAGIC JAPAN
OFFICIAL PUBLICATION
License Global
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