LICENSING EXPO JAPAN 2017 will be co-located with IFF MAGIC Japan, a joint venture exhibition between UBM’s MAGIC, the world biggest fashion trade show in the world, and JFW-International Fashion Fair, Japan’s longest running fashion business tradeshow. IFF MAGIC Japan 2017 will be the cornerstone of Japan Fashion Week. Apparel, accessories and footwear represents the largest category for licensing both globally and in Japan, where 32% of all retail sales of licensed products derive from this category.
Through synergies in visitor promotion and onsite operations between the two shows, LICENSING EXPO JAPAN 2017 is guaranteed to attract a large number of professionals from the fashion industry.
In addition to the apparel category, UBM will market the event to licensees and retailers in the following categories: toys and games, gifts, housewares, stationery, home décor, videogames, apps and publishing.
An extensive visitor promotion campaign is being conducted by the organisers. This includes direct mailing of visitor admission tickets to professionals and companies that are active in the licensing industry and sending email campaigns to segmented target groups.
The organisers will directly call licensees and retailers to ensure a high-quality audience.
The organisers will directly visit key licensees and retailers to personally invite them to attend as VIP’s.
Editorial coverage and advertising in B2B publication that serve the licensing industry and other targeted industries such as Fashion, Health, Beauty, Toys, Gifts, Game, Interior, Stationery , etc.
Intensive educational seminar programme and workshops will make this a must-attend event.
The organisers will hold a pre-show seminar as a part of the visitor promotion campaign to ensure a high level of awareness in the local industry.
LICENSING EXPO JAPAN will be held alongside IFF MAGIC Japan, ensuring strong attendance of manufacturers and retailers from the fashion industry. Promotion of LICENSING EXPO JAPAN will include usage of the extensive database and visitor promotion network of IFF MAGIC Japan and Senken Shimbun, the leading journal for Japan’s fashion industry. The holding of these two related events in parallel will generate strong synergies in visitor promotion.
UBM Japan Co Ltd organises international trade shows in Japan for a wide range of industries including health, beauty, jewellery, food, e-commerce, and pharmaceutical industries, as well as publishing the leading trade magazines in the health, food, and beauty industries. These databases will be used to invite visitors from these industries who are interested in the licensing business who you will never met in other licensing related shows in Japan.